Men’s Underwear Market – Industry Trends and Forecast to 2031

Global Men’s Underwear Market, By Category (Regular Brief, Boxer Brief, Boxer Shorts, Trunks, Thongs), Distribution Channel (Mass Merchant, Mono-brand Outlet, Pharmacy Store, Online Store, Others), Price Range (US$1-9, US$10-19, US$20-29, US$30 and above), Age Group (Age Group 15-25, 26-35, 36-45, 46-55, 56-65, 65+), Price (Premium, Mid, Low), Size (XS, S, M, L, XL, XXL, XXXL) – Industry Trends and Forecast to 2031.  

The global men’s underwear market size was valued at USD 35.14 billion in 2023 and is projected to reach USD 60.16 billion by 2031, with a CAGR of 6.95% during the forecast period of 2024 to 2031. 

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**Segments**

- **Product Type:** The men’s underwear market can be segmented based on product type into different categories such as boxers, briefs, boxer briefs, trunks, and others. Each product type offers unique features and caters to different consumer preferences.

- **Material Type:** Another important segmentation factor is the material used in manufacturing the underwear. Popular material types include cotton, nylon, spandex, polyester, and others. The choice of material can influence aspects such as comfort, breathability, and durability.

- **Distribution Channel:** The market can also be segmented based on distribution channels such as online retail, specialty stores, department stores, supermarkets, and others. The distribution channel plays a crucial role in reaching the target customers effectively.

**Market Players**

- **HanesBrands Inc.:** HanesBrands is a key player in the men’s underwear market, offering a wide range of products including boxers, briefs, and boxer briefs. The company focuses on quality and comfort, attracting a loyal customer base.

- **Fruit of the Loom:** Known for its affordability and diverse product range, Fruit of the Loom is a prominent player in the market. The brand offers various styles and materials to cater to different consumer needs.

- **Calvin Klein:** Calvin Klein is a premium player in the men’s underwear segment, known for its stylish designs and high-quality materials. The brand targets fashion-conscious consumers seeking both comfort and style.

- **Tommy John:** Tommy John is recognized for its innovative designs and focus on performance fabrics. The brand appeals to consumers looking for underwear that offers both comfort and functionality.

- **Jockey International:** Jockey International is a well-established player in the market, offering a mix of classic and modern styles. The brand has a loyal customer base and is known for its durability and comfort.

The men’s underwear market is characterized by a diverse range of products catering to different preferences and needs. Key players suchThe men's underwear market is a dynamic and competitive industry that has seen significant growth and evolution in recent years. The segmentation of the market based on product type, material type, and distribution channels allows brands to target specific consumer preferences and establish a competitive advantage in the market.

Product type segmentation in the men's underwear market offers a wide array of choices for consumers, including boxers, briefs, boxer briefs, trunks, and other styles. Each product type caters to different comfort levels, style preferences, and functionality, allowing brands to tailor their offerings to meet diverse consumer needs. For example, boxers are popular for their loose fit and breathability, while boxer briefs provide a combination of support and coverage.

Material type is another crucial segmentation factor in the men's underwear market, influencing factors such as comfort, durability, and breathability. Common materials used in men's underwear include cotton, nylon, spandex, polyester, and blends of these materials. Cotton is a popular choice for its softness and breathability, while spandex offers stretch and flexibility. Understanding consumer preferences for material types is essential for brands to offer products that meet their comfort and performance expectations.

Distribution channel segmentation plays a vital role in reaching target customers and driving sales in the men's underwear market. With the rise of e-commerce and online retail, brands have more opportunities to reach a broader audience and provide a seamless shopping experience. Specialty stores and department stores remain important distribution channels for consumers who prefer a more personalized shopping experience and the ability to try on products before purchase. Supermarkets offer convenience and accessibility for consumers looking to purchase underwear along with their regular shopping needs.

Market players in the men's underwear industry play a significant role in shaping the competitive landscape and influencing consumer preferences. Brands such as HanesBrands Inc., Fruit of the Loom, Calvin Klein, Tommy John, and Jockey International are well-known for their quality products, diverse offerings, and strong brand identities. Each brand caters to different market**Global Men’s Underwear Market Analysis**

- **Category Segmentation:** The men's underwear market can be segmented into various categories including regular briefs, boxer briefs, boxer shorts, trunks, and thongs. Each category offers different styles and features to cater to diverse consumer preferences. Regular briefs provide traditional coverage, boxer briefs offer a combination of support and length, boxer shorts are known for their loose fit, trunks provide a modern silhouette, and thongs cater to consumers looking for minimal coverage.

- **Distribution Channel Segmentation:** The distribution channels in the men's underwear market play a crucial role in reaching consumers effectively. Key channels include mass merchants, mono-brand outlets, pharmacy stores, online stores, and others. Mass merchants offer a wide reach and accessibility, while mono-brand outlets provide a branded shopping experience. Pharmacy stores cater to consumers looking for convenience, online stores offer a seamless shopping experience, and other channels serve niche markets.

- **Price Range Segmentation:** Price segmentation in the men's underwear market categorizes products based on different price ranges such as US$1-9, US$10-19, US$20-29, and US$30 and above. This segmentation enables brands to target consumers with varying budget preferences and offer products that align with their price expectations.

- **Age Group Segmentation:** Targeting consumers based on age groups is another important segmentation factor in the men's underwear market. Segments may include age groups 15-25,

 

The report provides insights on the following pointers:

• Market Penetration: Comprehensive information on the product portfolios of the top players in the Men’s Underwear Market.
• Product Development/Innovation: Detailed insights on the upcoming technologies, R&D activities, and product launches in the market.
• Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market.
• Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies.
• Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Men’s Underwear Market.

TABLE OF CONTENTS

Part 01: Executive Summary

Part 02: Scope of the Report

Part 03: Research Methodology

Part 04: Market Landscape

Part 05: Pipeline Analysis

Part 06: Market Sizing

Part 07: Five Forces Analysis

Part 08: Market Segmentation

Part 09: Customer Landscape

Part 10: Regional Landscape

Part 11: Decision Framework

Part 12: Drivers and Challenges

Part 13: Market Trends

Part 14: Vendor Landscape

Part 15: Vendor Analysis

Part 16: Appendix

Countries Studied:

1. North America (Argentina, Brazil, copyright, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
2. Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
3. Middle-East and Africa (Egypt, Israel, Qatar, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
4. Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

Objectives of the Report

• To carefully analyze and forecast the size of the Men’s Underwear market by value and volume.
• To estimate the market shares of major segments of the Men’s Underwear
• To showcase the development of the Men’s Underwear market in different parts of the world.
• To analyze and study micro-markets in terms of their contributions to the Men’s Underwear market, their prospects, and individual growth trends.
• To offer precise and useful details about factors affecting the growth of the Men’s Underwear
• To provide a meticulous assessment of crucial business strategies used by leading companies operating in the Men’s Underwear market, which include research and development, collaborations, agreements, partnerships, acquisitions, mergers, new developments, and product launches.

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